NASHVILLE, TN – Local stores have begun preparations for a surge in expected sales in advance of this weekend’s matchup between Vanderbilt and the University of Florida. Besides the normal jump in cheap beer, grain alcohol, chewing tobacco, and
camouflage clothing huntin’ attire seen on football weekends against SEC schools, Gators fans buy one other item in surprisingly large quantities: jean shorts.
Favorite purchase of Gators fans.
We talked to local Sears manager Robert Carrinzo about this unique phenomenon. “We first started noticing this trend about 8-10 years ago,” said Carrinzo. “Normally, by the time the Florida game shows up on the Commodores schedule, we have already removed jean shorts from our shelves. They would just buy a full pair of jeans, ask for a pair of scissors, and cut off the legs right at the sales desk! Now, in anticipation of this being a regular occurrence, we keep several boxes of shorts in storage after we ship back our other summer items to the distributor.”
At a local Wal-Mart, we caught up with an early-arriving Florida fan to try to figure out what causes this jump in sales.
“Damn, I just love me my jean shorts,” stated Earl Mitchum, of Alachua, FL. “But dammit all, if the damn rusty springs in my ole truck didn’t just rip the ass right out of my last pair. It’s a fur piece up here to Tennessee, so by the time I got here, I needed me a new pair.”
Earl Mitchum, Florida Fan
When asked why he and other Florida fans love jean shorts so much, Mitchum replied, “Damn, I dunno. I guess I started wearin’ ’em when I ripped the legs off my jeans. Then I got twice the use out of ’em. Guess I just got used to ’em.”
While not normally calculated in the economic benefits of football games, Wal-Mart, Sears, JC Penney, and other local stores expect to see up to a 630% increase in the sales of jean shorts and jean short accessories over the next four days. While not considering it a make-or-break weekend for the store, Carrinzo said, “This is always a great bonus for us, and is definitely going to get our sales off to a good start for the month. Two years ago when Florida played Vanderbilt in Nashville, I made half my quota just on this weekend. Who’d have thought that jean shorts would be the item that saves our revenue statistics during the down period before Christmas rush?”
Not us, Richard, not us……
For more information, please check out Gators Wear Jean Shorts